I am a creative director, visual sheriff, designer, manager, and tablet/digital director creating intelligent design, building identities and elevating brands across digital, social and print. I'm a creative who listens and asks smart questions to improve interactive experiences for brands and consumers. I push to build brand affection, deliver value and drive action.
I'm passionate about developing others around me, and doing what I can to improve the culture of my workplace. In past roles I've led company-wide growth initiatives, designed swag, evolved company's brand voice and identity.
“Curiosity is the gateway to everything in life.” I haven’t a clue who said that but double-tap that. And you get to that place through experience. The best leaders put people first. Everything rises and falls on how you lead your team, and keeping people happy is a pretty important part of keeping them productive. And a great way to become a good leader is to shift from, “how’s everything going?” to “what’s one thing that could be better?”
My approach: I'm able to quickly identify consumer habits and trends, then create and tailor marketing strategies and executions that actually speaks at the speed and appetite of audiences at a large scale. It’s essential to have a simple visual identity that clearly expresses the emotional truth of your brand story, implemented consistently across every platform. I am a force for good in the universe, play well with others and crave creative challenges. Plus, I know how to use a pencil and I'm not afraid of the eraser.
Strengths: Multiplatform Design & Storytelling, creative direction and art direction, user experience design (UX), content strategy (print, digital and social) and print-to-digital transformation. Concept, design and production of traditional and digital campaigns, direct mail, outdoor advertising, web sites, web ad campaigns, social media campaigns to increase email circulation, TV, point of sale. Oversee projects from original concepts through final output to client using Trello, Slack, Asana, Jira and Monday.com.
Experience understanding and implementing integrated marketing strategies and content marketing programs. Fluent in Photoshop, Illustrator, InDesign, XD, After Effects, Figma, Sketch and Ai tools Midjourney and Runway.